- We collect your email, your 18+ confirmation and a few optional details to run the Founding 200 and the waitlist fairly.
- If you use an Edmilia account in the app, we also keep your Google account ID and email so your pass can come back on any phone.
- Marketing emails are optional and off unless you tick the box. We never sell your details. This website has no advertising trackers, and Google Analytics runs only if you accept analytics cookies.
1. Who is responsible
Edmilia is operated by Loopmerce LLC, Wyoming, United States. Loopmerce LLC is the controller of the personal data described here. Contact: hello@edmilia.com.
2. What we collect
| Information | Required? |
|---|---|
| Email address | Yes |
| Your confirmation that you are 18 or older, with the time and the version of the terms | Yes |
| Whether and when you confirmed your email | Recorded automatically |
| First name, country you live in, destination, degree level, planned start | Country yes, the rest optional |
| Your consent choices, the time you made them and the version of these documents | Recorded automatically |
| Your place: founding pass number or waitlist position, registration time, invitation status, the campaign link you came from | Recorded automatically |
| If you use an Edmilia account: your Google account ID, your Google account email, the time you confirmed you are 18 or older, and which registration is linked to the account | Only if you sign in |
| A record of changes to registrations and places (for example "pass 12 given up", "place given to registration 240"), without names or email addresses | Recorded automatically |
| A scrambled (hashed) version of your IP address, used only to stop abuse | Recorded automatically, deleted after 24 hours |
We do not store your raw IP address. We do not ask for your date of birth, documents, grades or payment details. Your profile, documents and application records in the Edmilia app stay on your phone and are never sent to us.
3. Why we use it, and our legal basis
- To understand how visitors use the website (for example which pages are read and whether registration was completed), only if you accept analytics cookies. Legal basis: your consent (Article 6(1)(a)), which you can withdraw at any time with "Cookie settings" at the bottom of every page.
- To manage your registration, confirm your email, give you a founding pass or waitlist position, link your pass to your Edmilia account, and send related emails (confirmation, your pass, a place that opens, testing invitations). Legal basis: taking the steps you asked for (GDPR Article 6(1)(b)).
- To check that registrants are 18 or older, and to keep a verifiable record of how the 200 places were given, so the order cannot be changed unfairly. Legal basis: our legitimate interest in a fair, lawful offer (Article 6(1)(f)).
- To send launch updates and study tips, only if you ticked the optional box. Legal basis: your consent (Article 6(1)(a)), which you can withdraw at any time.
- To prevent fake or automated registrations and keep the website and the app secure. Legal basis: our legitimate interest (Article 6(1)(f)).
- To meet legal obligations, for example responding to your requests.
4. Who sees it
Only the Loopmerce LLC team working on Edmilia. Our web hosting provider stores the data on our behalf, and our email provider sends our emails to your address. Google verifies your sign-in when you use an Edmilia account; we receive only your account ID, email and whether Google has verified that email. If you accept analytics cookies, Google Ireland Limited and Google LLC (Google Analytics) process information about your visit for us; Google may process it in the United States under the EU-US Data Privacy Framework. We never sell your details or share them for other companies' marketing.
5. Where it is stored
Registrations and accounts are stored in a database used only for Edmilia, on our web hosting. Loopmerce LLC is based in the United States. Where your data is transferred outside the European Economic Area or the United Kingdom, we take the steps that data protection law requires.
6. How long we keep it
- A registration with a founding pass: for as long as the pass exists, because the pass has no fixed end date.
- A waitlist, Master's or PhD registration: until the offer ends or you leave the list.
- A registration that was never confirmed, or that was cancelled: personal details are erased 90 days later (sooner if you ask).
- An Edmilia account: until you delete it. When you delete it, we remove the Google account link, the email and the 18+ record straight away.
- Confirmation links and codes: they stop working after 48 hours (links) or 10 minutes (codes) and are removed within a day.
- The record of changes to places, without names or email addresses: for as long as the Founding 200 offer runs, so its fairness can be checked.
- Hashed IP addresses: 24 hours. If you unsubscribe from updates, we keep a record of that choice so we do not email you again.
- Google Analytics data: 14 months in Google Analytics. Analytics cookies on your device: up to 13 months, and your cookie choice: 13 months.
7. Your rights
You can ask to see, correct, delete or receive a copy of your details, ask us to restrict or stop using them, and withdraw your consent to marketing at any time. Delete your registration and account at edmilia.com/account-delete.php, in the app (Settings, Edmilia account), or email hello@edmilia.com. Every update email also has an unsubscribe link. You can complain to a data protection authority, for example the Garante per la protezione dei dati personali in Italy, or the authority where you live.
You must be 18 or older to register.
8. Cookies and analytics
We use Google Analytics 4 to understand how visitors use edmilia.com, only if you click Accept in the cookie notice. Until then, nothing from Google is loaded and no analytics cookie is set. If you click Reject, nothing is loaded.
With your consent, Google Analytics sets the cookies _ga and _ga_FB8JNJPWZC (up to 13 months) and records the pages you view, how you reached the site, your device, browser and approximate location (country or city, from your IP address, which Google Analytics does not store), and events such as "registration completed" with the degree level only. We never send your name, email address, form answers or the private links in our emails to Google. Advertising features, Google signals and ad personalisation are switched off.
Your choice is saved in your browser for 13 months. You can change it at any time with Cookie settings, which is also at the bottom of every page. Pages with private links (email confirmation, deletion) and the admin area never load Google Analytics.
The registration form only sends the details you type to our own server when you press the button.
9. The Edmilia app
The Edmilia app has its own privacy policy. In the app, your profile and documents stay on your phone, encrypted, and are never uploaded. The Edmilia account is optional and holds only what is listed above.
10. Contact and changes
Questions or requests: hello@edmilia.com. If we change this notice, we will update the date above, and we will email you about important changes. See also our Early Access Terms.